In late 2015, Tom Worcester and Tim Collis came up with an idea; the sorority shoelace. While students at Wake Forest University in North Carolina, they had taken a hard look at the collegiate world around them with a focus on shoelaces, and honed in specifically on sorority girls with their Chuck Taylor Converse shoes. These shoes were always decorated, uniquely customized to reflect the identity of the sorority, and of the girl. They noticed that despite all of this, the shoelaces were always white. It was truly a blank canvas. That was the day the idea began, of custom sorority lettered shoelaces to hit the final frontier of expression. Since then, they've worked tirelessly on design, manufacturing, and rights acquisition to finally show the world a carefully crafted, American-made product that they could stand by proudly.